Broncos ownership group becomes largest minority partner of Rockies, reportedly buys 40 percent stake in MLB club

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The Colorado Rockies are 6-7, meaning they’ve already stacked more wins than they had by the end of April last year during a forgettable, 119-loss season. Their sweep of the Houston Astros is still in the rear-view mirror.

Things are looking up for a club that could really go nowhere but up after a miserable 2025, and now the Rockies are getting a sizable investment from familiar faces in Denver that Major League Baseball has formally approved.

Rockies chairman and CEO Dick Monfort and owner/general partner Charlie Monfort announced Friday that Penner Sports Group, which holds Broncos owners Greg and Carrie Walton Penner’s stake in the NFL franchise, has become the largest minority partner of city’s MLB club.

The Penners are purchasing a 40% share of the Rockies, according to multiple reports. The Monfort family will remain the club’s majority owner, and the Monforts will maintain their roles in the organization, with Dick continuing to serve as chairman and CEO, Charlie staying put as owner/general partner and Walker — Dick’s son — still holding the title as team president and leading day-to-day operations.

The Penners, meanwhile, will have no day-to-day involvement running the Rockies, per The Denver Post. Their group’s investment in the Rockies won’t affect its control of the Broncos, according to The Athletic.

“We are excited to expand our commitment to the Denver sports community through a minority partnership with the Colorado Rockies,” the Penners said in a statement, via MLB.com. “This investment from Penner Sports Group reflects our deep appreciation for what the Rockies mean to this region, the passion of their fans and our confidence in the future of the franchise.

“Our family’s had such a positive experience with the Broncos, reinforcing our interest in partnering with another team in this dynamic sports market. We’ve enjoyed getting to know the Monforts and are grateful to join Dick and Charlie in the Rockies’ ownership group along with the other partners.

“While our focus remains firmly on the Broncos, we look forward to being supportive, long-term partners of the Rockies and Major League Baseball. Go Rockies!”

In August 2022, the Walton-Penner Family Ownership Group bought the Broncos for a then-record $4.65 billion. That purchase was spearheaded by Rob Walton — son of Walmart founder Sam Walton — his daughter, Carrie, and her husband, Greg Penner, who is now the Broncos’ CEO.

Over the four seasons since that deal, the Broncos have orchestrated a franchise turnaround, returning to the playoffs in 2024 after an eight-year drought and reaching the AFC championship in 2025.

“This investment from Penner Sports Group will support both short and long-term strategic planning for the Rockies,” the club’s statement read on Friday.

“It will allow the club to retire all outstanding debt while providing additional investment in the team as well as a world-class family-friendly experience at Coors Field.”

The Rockies are currently valued at $1.68 billion, according to Forbes, the 25th-highest valuation of the 30 MLB clubs. Dick and Charlie Monfort took over as the Rockies’ majority owners in 2005.

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